Customer Data Platforms
This article provides a platform-agnostic overview of how Faslet integrates with customer data platforms (CDPs) to send shopper profile data. If you want to connect Faslet and your CDP, start here.
Supported platforms
Missing a platform?
If you're interested in additional platforms, contact us to have it supported.
Why connect?
Connecting Faslet to your customer data platform lets you get up-to-date sizing-related data about your shoppers whenever they use one of Faslet’s features. These enriched profiles can be used for more granular analytics, to further personalize your marketing and more.
Available data
The table below outlines shopper data we provide. Visit the data reference article of your particular platform for details.
| Name | Description | Klaviyo | Voyado |
|---|---|---|---|
| Height | The shopper’s height in centimeters. Examples: 175, 160, 182 | ✓ | ✓ |
| Weight | The shopper’s weight in kilograms. Examples: 70, 55, 90 | ✓ | ✓ |
| Fit preference | The shopper’s preferred fit, ranging from tight to loose. Values: tight, slightly-tight, average, slightly-loose, loose | ✓ | ✓ |
| Latest size recommendation | The label for the size which Faslet recommended to the shopper. Values: Your size options | ✓ | ✓ |
| Serial returner | A flag that indicates whether the shopper is currently classified as a serial returner in Faslet. Examples: true, false | ✓ | ✓ |