Customer Data Platforms
This article provides a platform-agnostic overview of how Faslet integrates with customer data platforms (CDPs) to send shopper profile data. If you want to connect Faslet and your CDP, start here.
Supported platforms
For setup instructions, see Getting started with Klaviyo, Getting started with Voyado, or Getting started with Spotler.
If you're interested in additional platforms, contact us to have it supported.
Why connect?
Connecting Faslet to your customer data platform lets you get up-to-date sizing-related data about your shoppers whenever they use one of Faslet’s features. These enriched profiles can be used for more granular analytics, to further personalize your marketing and more.
Available data
The table below outlines shopper data we provide. Visit the data reference article of your particular platform for details.
| Name | Description | Klaviyo | Voyado | Spotler |
|---|---|---|---|---|
| Height | The shopper’s height in centimeters. Examples: 175, 160, 182 | ✓ | ✓ | ✓ |
| Weight | The shopper’s weight in kilograms. Examples: 70, 55, 90 | ✓ | ✓ | ✓ |
| Fit preference | The shopper’s preferred fit, ranging from tight to loose. Values: tight, slightly-tight, average, slightly-loose, loose | ✓ | ✓ | ✓ |
| Latest size recommendation | The label for the size which Faslet recommended to the shopper. Values: Your size options | ✓ | ✓ | ✓ |
| Serial returner | A flag that indicates whether the shopper is currently classified as a serial returner in Faslet. Examples: true, false | ✓ | ✓ | ✓ |
Spotler syncs the fields you map in the Faslet portal to custom profile fields in Spotler Activate. See the Spotler data reference for field names, types, and sync behavior.
How shoppers are matched
| Platform | Shopper identification |
|---|---|
| Klaviyo | Uses the shopper identifier supplied through cdp-contact-id, with a Klaviyo cookie fallback when available. |
| Voyado | Requires the existing Voyado contact ID through cdp-contact-id. |
| Spotler Activate | Uses the sqzllocal browser cookie. The cdp-contact-id attribute is not supported for Spotler. |
For Spotler, profile updates arrive asynchronously after Spotler resolves the cookie to a profile. If the cookie is unavailable, Faslet cannot sync data for that session.